The Queensland Government And Health Promotion Strategies

The Queensland Government Healthier. Happier campaign is a key element of the Queensland Government s strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Australia, 2016). Based on these current trends, the Healthier.Happier campaign aims is to address obesity in Queensland by encouraging the adoption of healthier lifestyle behaviours. This essay will critique the Healthier.Happier campaign by analysing the health promotion strategies and the underlying assumptions used in developing the campaign, as well the reviewing the implications of such strategies. Healthier. Happier is a social marketing campaign launched and funded by Queensland Health in 2013. The main delivery method is the website www.healthier.qld.gov.au. The health focus of the campaign is making Queensland the healthiest state by reducing the proportion of Queenslanders who are overweight or obese, and improving overall health (Queensland Government, 2016). The campaign s main intervention strategy is focusing on education and knowledge building. The website has three main themes; Eat healthier, move healthier and take action, and provides information on healthy recipes, cooking skills, workouts, exercise explainers andShow MoreRelatedSports Infrastructure Legacy And Economic Legacy872 Words   |  4 Pagesthe sport infrastructure legacy is that Queensland Government Department of National Parks, Sport and Racing head office and Brisbane area office will be mainly in charge of the future use of these upgraded or new build sport facilities and venues by suitable legac y plans. 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