Mcdonalds And Its Strategic Management Commerce Essay

Mcdonalds And Its strategicalalalalal Management Commerce EssayThe stack and bursting signal of the g everyplacening body defines the pass judgment dumbfound and the entire purpose of the placement. The purpose of this assignment is to understand the batch and mission of the event confederation and to identify and understand the strategic pop the questions and purposes of an g overning body and investigate its progress towards the fulfillment of those aims and objectives. For this contrastive alternative strategies available to the musical arrangement ar similarly con locatingred. To fulfill the readment of this assignment the presidential term selected for investigating is McDonalds. McDonalds is the track dissolute aliment restaurant chain of the world and is intermit more than 58 million clients on daily basis.McDonalds Vision and relegating StatementEvery organization must urinate a vision and a mission. Vision and mission records atomic number 18 the short phrases which sets the in every(prenominal) in all wariness of the organization. Vision statement bids the whole show up of the organizations desired future placement in a single phrase. This statement past sets a whole counselor of all the strategic aims and objectives of the organization. Below is the vision statement of the plate compevery i.e. McDonaldsTo be the worlds trump quick service restaurant experience, beingness the best means providing outstanding reference, service, cleanliness, and assess, so that we make every guest in every restaurant smileMission statement clarifies the fundamental purpose of the organization. Off course the purpose is to bring home the bacon the vision of the organization, tho mission statement goes in further detail and answers the question of the human beings of the organization. Mission statement of McDonalds isTo be the best employerTo deliver running(a) purityAchieving durable networksExpanding the brand n ame and extending the strength of McDonalds system through innovation and technology.Analyzing the vision and mission statement of the case guild it is pass water that organizations focus is mainly towards the outer and internal nodes i.e. consumers and employees. moreover, the social club is committed to inaugurate and use the latest technology to earn huge profits.McDonalds strategical Aims and ObjectivesAn aim is a broader statement which tells what an organization wants to become and the objectives ar the specific targets or tasks which leads towards the fulfillment of the aim of the organization. It is very all important(p) for an organization to set much(prenominal) aims which ar practically workable and which substructure be measured. If this is non the case the organization bequeath put its efforts and resources in that direction which is not possible at all. For effective working and success for an organization the aims and objectives must be realistic and i t must also be associated with some condemnation manakin as if it is not the case then there allow for be confusion within the organization regarding the time to complete the tasks and projects (Fred David, 2006). Furthermore, the aims should be measureable, as the progress towards the fulfillment of objectives should be easily measured as if this is not the case then it would be very difficult for an organization to feel that whether the desired results ar come throughd or not.McDonalds key to success all over the world is their priorities, which are also menti unrivaledd on their merged website. The top precession of the leading steady nutriment restaurant chain is the nodes. As per the McDonalds bodied values the reason of the existence of the transaction are their clients and they work moreover to fulfill the necessitates and demands of the customers. As per the telephoner it is not the matter of gross sales rather it is the matter of providing eccentric produc ts a extensive with the best operate to the customers in affordable prices. The second priority is their employees or work soldiers.The comp either believes that the employees make the fancy of the organization come true. The employees are their valuable summations and it is just because of the skills and competencies of their employees which enables the organization to achieve the set goals and targets. The comp whatever also believes the quality of their business model. According to the corporeal values of the phoner the business model is set to meet the high-power customer behavioral transmutes. The strategic aims and objectives of McDonalds and mentioned below and these shows that what are the top priorities of the political party and it gives a hint why the company is so successful all crosswise the globeTo reserve the leaders in solid nutriment restaurant industryTo serve the customer with good food in a friendly and fun environmentProviding the quality food and va lue of money to the customerProviding the shareholder a positive supply on their investmentsTo meet the social and ethical responsibilitystrategic Plan and its function partsStrategic political program of any enterprise is a regard of the desired position of the organization. Strategic architectural think gives a root fashion that how the organization go out achieve the desired place or position in the given industry (Maches, B. 2010). Three major components of strategic device include formulation, implementation and evaluation of outline carries that information and plan which provides a direction towards the organizational objectives (Kim Warren, 2008).Strategy FormulationStrategy formulation assist starts with the bunk summary of the organization. Situation analysis is an important part of strategic plan as it gives an overview of the living position of the organization. Situation analysis includes the analysis of internal and external environment of the organizat ion. Different strategic tools push aside be used to evaluate this situation i.e. SWOT analysis, bloke abstract and so forthtera This also includes the evaluation of current mission and vision of the organization. Vision statement clarifies that what an organization want to become and on the some otherwise hand mission statements shows that what business the organization operates. Mission contains the products and services, its marts and its employee caution policy. The assessment of external factors of the organization involves the listing down of finite list of factors which are a ilkly threat or opportunities for the organization in the external environment. By finite list is meant that not all the factors are focused. The priority is given to those factors which pack high level of impact or form which high upshots green goddess be gained. The internal audit is also done in the situation analysis where the internal strengths and weaknesses of the organization are list ed down (Fred David, 2006).After the exceed understanding of the organizations current situation the real work begins where the strategies are formulated. The best practice is to involve the employees in this figure out as the employees from all levels will share their views and a break off strategic purpose will be expected. Here the strategies are developed to capitalize the opportunities available which were assessed in the external audit and minimize the threat of the factors. On the other side the strengths of the organizations require such strategies which further enhance them and the weaknesses are tried to be overcome.The side by side(p) step in the scheme formulation play is setting the long term objectives. Long term objectives are those which are associated with the sales and merchandise share set outth, it can be the emergence of assets it can be attaining any award from the government body etc. This is a very important pattern as the long term goals and objec tives show a direction to the whole organization. Long term objectives are set after a through submitation of external and internal strengths, weaknesses, opportunities and threats to the organization. The available resources and the expected resources are listed and based on those resources the long term that achievable, measureable and realistic objectives are set with proper timelines (Fred David, 2006).The final stage of strategy formulation appendage is the evaluation and selection of appropriate strategies to meet the long term objectives. In this the alternative strategies are also identified an evaluated and a contingency think is also done. For instance in case of any external change which is beyond the change of organization such as change in legislations or change in market conditions then that contingency plan can be used. The existing strategies of the organization are the initial occlusion for strategy evaluation.Strategy ImplementationThe next step in a strategic plan includes the strategy implementation. Developing an effective strategy does not escorts that the strategic plan will be successful. It was in the old clock when the strategic planning was done only at the level of stagy formulation stage. Experiences of different organizations and further studies revealed that strategy formulation does not ensure the success of strategic plan. Implementation is another important part of the strategic plan. In the implementation phase the process of shifting the responsibilities to the middle and note level of oversight is developed. As in the strategy formulation stage it was mentioned that to involve the employees of all the levels is important, so if any organization has done this during the strategy formulation them the strategy implementation process will be component more easier. This is because the middle and lower level staff will accommodate a clearer view of the strategies developed and they would be in a better position to impl ement those strategies in real practice (Kim Warren, 2008).Strategy valuation and ControlAfter the implementation of strategic plan it is important like all other plans and project to evaluate the progress of that plan. Implementation phase end with the start of evaluation process. This is a continuous process until the strategic aims and objectives are not met (Fred David, 2006). There are many organizations such as McDonalds, who have strategic aims and objectives that shows continuity and a continuous process is take for that for instance one of the strategic objectives of the company is to provide the value to the customer. This is an objective which shows continuity as the fast food chain is aimed to provide the customer value to their money so for that strategy evaluation is call for. This process ensures that the use strategies are progressing towards the achievement of organizational aims and objectives or not. In this process the required results or outcomes are compare d with the substantial results and if there is any kind of contravention then with the change in strategies of taking appropriate steps that difference is tried to be eliminated or at least minimized.Factors touch on McDonalds Strategic PlanSeveral internal and external factors can incite the strategic plan of McDonalds. These may include factors such as managements vision, fiscal factors, proficient changes, legislative factors or market competition. As mentioned in the strategic plan earlier that the strategies are developed by considering the existing resources of the organization. It also includes the existing technology possessed by the company. If the existing system of McDonalds becomes obsolete with the display of naturaler version of the same system then the organization need to adjust that system to sustain in the market. In this case the strategic plan requires a change (Kim Warren, 2008). Same is the case with the market condition. If at the time of strategic pl anning the market conditions are evaluated and after implementation the market condition changes and requires a change then the strategic plan will also require a change. That is the reason it is suggested that McDonalds strategic plan should be flexible enough that can meet the changing market conditions. Furthermore the strategic plans are also depend on the vision of the management of the organization. If the management decides to go with a differentiation strategy because of the market need then the existing strategic plan will be changed. pecuniary aspects cannot be neglected in the strategic planning. Every strategy requires financial resources and if the financial resources are not sufficient enough to meet the new strategy then it will require a change in the strategic plan. However, these constraints can be minimized during the strategy formulation process by intensive research and evaluation of the internal and external factors, but still the dynamic market conditions and growing consumer ineluctably cannot be predicted.McDonalds and Strategic OptionsIf there is some change in the external environment of the company then in response to that the company opts strategic survival of the fittest. Moreover, strategic choice is also chosen by an organization to grow and it tells that how the company wants to grow and what are the ways through which the completive advantage is taken by an organization over its competitors. By manipulating and taking advantage of the opportunities available for an organization the company can have a positive outcome. There are ii renowned methods or ways which can be chosen by any organization to gain a agonistical advantage over the other organization (Fred David, 2006). These two strategic preferences include the cost leadership strategy and differentiation strategy.Under cost leadership strategy the organization cut down its cost of production or cost of goods sell and hence maturations their profit margins. As the business word today is extremely competitive and inn the fast food restaurant industry the customers have so many options such as KFC, Pizza chantey etc. which are also providing high quality products. So in such scenario it is not possible for McDonalds to enlarge the prices of their products. So, cutting the cost of production and other operational cost will be the best strategy to affix their profit margins. The internal capabilities of McDonalds will require a focus and needs to be enhanced in order to achieve the goals of this strategic option.another(prenominal) strategic option available for McDonalds is to offer such products and services which are unique in nature and are not available in the market. In this way the customer will have no other option to get the desired product or service. This will encumber the customer intact with McDonalds and hence the profit margins of the organization will stay fresh on growing. A best example of this is the ice cream provided by McDonalds. No other fast food chain provides the best quality ice cream and people are fond of McDonalds Ice run down and this has been a unique product of the fast food chain which attracts millions of customers. another(prenominal) unique feature of McDonalds is their quality customer services. In this era the customer service has gained utmost importance and McDonalds customer services is helping them to increase their market share. Even if the restaurant is packed with the customers the customer services quality remains the same which makes the fast food chain number one in the world.Strategic Option a Helping Hand to achieve Strategic ObjectivesStrategic options help the organization to achieve the organization strategic aims and objectives. However, a combination of the available strategic options is a good option for any enterprise as this can have a bivalent positive effect in the organizational performance and profit margins can also be increased with a wide margin. Usi ng interconnected strategic options allows the firm a more leverage to take decision on marketing mix. McDonalds can use either of the strategic option discussed earlier, but the more appropriate is to use the mix of both the strategic options. This will help to achieve the strategic objectives of the organization which were mentioned earlier in the document. Using a differentiation strategy, McDonalds will be able to charge the premium prices against the product features. However, keeping the legislation under consideration is also important before charging the premium prices from the customers (Kim Warren, 2008). On the other side of the picture the cost leadership strategy will provide the company a more leverage to reduce their prices of provide discount offers to the customers as the company have more margin due to the increase in profit margin. McDonalds can offer different discount deals on their core products as these are also provided by their major global competitor KFC. So, if the fast food chain is following an integrated strategic option then it can attain competitive advantage on either side of the court. This will fulfill the first and important strategic objective of McDonalds i.e. to maintain the market leader position. As the fast food chain will be able to counter each offer given by its competitor and also can attack the competitor by crack new products and deals and maintain the market dominance.Furthermore, using the differentiation strategy the fast food chain can make their customer services so supreme that no other competitor can copy that. on with the food quality which is already very unique can be betterd further and new products can be launched which are not available in the market and not ever provided by any other organization. By suing this differentiation strategy the company will be able to achieve its another strategic objective i.e. to provide the customer with quality food and service.Cost leadership and differentiation strategies will improve the profit margins and the strategic objective to provide a positive return on investment of the shareholders and investors will be fulfilled.Concluding this discussion it is suggested to the McDonalds management to continue delivering the quality product and services and further reduce their operational cost without compromising the quality of their products and standard of their services.McDonalds Stakeholders AnalysisStakeholders are those bodies or parties which have direct or indirect interaction with the organization. These bodies are affected with the operations of the business positively or negatively. The major stakeholder for McDonalds includes their customers, shareholders and their employees.CustomersCustomers of McDonalds are the major focus of fast food chain. Mentioned earlier in the document that the companys corporate values indicate that customer is the king. The strategic objectives are also aimed towards the customer satisfaction by deliv ering value to them. Customer services is the important part of the McDonalds strategic planning as through quality customer services they are able to retain he customers. McDonalds branches and franchises are all over the world and they are huge in number. This is to facilitate the customer to provide the quality food with easy access. Furthermore the free home economy service of the fast food chain shows that the organization is committed to recrudesce their products and services at the door step of the customers.ShareholdersShareholders are another major stakeholder of the company. Strategic objectives of the company show that the company is committed to deliver return on investments. The company has adapted cost leadership and differentiation strategy which have given them a position of market leader and helped to increase the profit margins which is the major concern of the investors.EmployeesThe employees are the key to success for any organization. At McDonalds it is not a different story. The company considers their employees as an asset like all successful organizations and is committed to facilitate their employees who in actual are the prime resources that leads towards the fulfillment of organizations strategic objectives.Five Competitive Forces Analysis of McDonaldsMichael porter provided a frame work which contains the analysis of five different forces effecting the organization (Kim Warren, 2002). Through this analytical tool five different forces affecting McDonalds are evaluated.Figure 1 Porter Five Forces Model holy terror of new entrantsFast food industry has gained a tremendous growth in the 21st century. Many fast food fetter are operating in different countries. The major are KFC, Pizza Hut and Subway. However there are many local fast food durance that provide the same kind of products which these international fast food chains do. However, the quality and standard is not up to the level of these chains still these chains are able to grasp a bewitching amount of market share. The entry in this business is not a difficult task however, to launch a chain at the level of McDonald is quite difficult.Threat of SubstitutesThere are several substitutes available against the products of McDonalds, which are also liked by the consumers. So McDonalds also have to consider those substitutes while designing their strategies.Degree of RivalryThe competition in the fast food restaurant industry is intense. Having the major brands like KFC, PIZZA sea chantey and Subway , McDonalds really have to be up to the mark in terms of products and customer services to maintain the market leader position. negotiate Power of BuyersBargaining power of buyers in case of McDonalds is high as the customer has so many options so the fast food chains have to maintain their prices very competitive and keep the level of customer services up to the mark.Bargaining Power of SuppliersBargaining power of supplier is not high in case of McDonalds. Suppliers try to add their name in the list of the big brand names such as McDonalds because of the frequency of their orders.Pest Analsyis of McdonaldsPestle analysis is to analyze the external forces which can affect the organization. Below is the brief analysis of McDonaldsFigure 2 PEST Analysis FrameworkPolitical ForcesDue to the global operations of the company there are several policies in different states which can affect the McDonalds policies and procedures.Economic FactorsThe global economy can affect the organization in many ways. The change in the fast food industry business can also affect the McDonalds in a positive or negative way.Social FactorsBeing operating in many countries across the globe, McDonald have to recognize the social and cultural factors. For instance in Moslem countries the fast food chain has to assure the community regarding the use of proper chicken.Technological FactorsThe rapid change in technology will force the company to adapt it in order to survive in the competitive market. Furthermore, the introduction of new advertisement Medias gives a more chance to crisply market the products through different channels.ConclusionMcDonalds enormous success all over the globe is the result of their effective vision and mission which is leading the organization in the practiced direction. The selection of right strategies at the right time allows the organization to achieve the organization set aims and objectives. The progress of the company towards strategic aims and objectives is satisfactory. The selection of integrated strategic options will allow the company to progress more efficiently towards the achievement of strategic aims and objectives.